Verifone Brand Launch

Verifone approached our team with the goal of creating a full-funnel initiative to herald their brand launch. The goal? Create a suite of content that introduces Verifone's core leadership and philosophy to potential B2B partners, explains their specific products and services, and create wider brand recognition among consumers. We approached this with a brand anthem that spotlighted key C-Suite figures at Verifone discussing the company's three core competencies, followed by a number of animated product explainer videos that could be leveraged on social and at trade shows, and finally, capture at a live trade show that could be leveraged on social to highlight the company's latest innovations. The result? Each asset we produced successively became the company's best performing asset on social, resulting in continued engagement and brand awareness.

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